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Merchandising is an activity focused on the effective demonstration of goods to customers. 

Usually merchandising is associated with the goods display on the shelves for the purpose of increasing sales.  

Planogram layout for Merchandiser in WiseRep products is a layout of goods on the shelves of retail outlets in order to manage customer behavior. It is compiled as a standard for the display of goods by responsible employees at a particular outlet. I.e laying out goods (determining a specific place for each commodity item) is the result of working according a planogram. In turn, the realorama is compared with the planogram.