A brand ambassador is a person who represents and promotes a brand to their audience without using direct advertising. Ambassadors can be celebrities, experts, opinion leaders or loyal customers. Ambassadors convey brand values, strengthen its reputation, promote sales growth and collect feedback from potential customers.
In order to effectively manage ambassadors, companies need to use ambassador-specific apps. These are programs that allow ambassadors to perform various tasks on mobile devices, as well as transmit data to the customer in real time.
Ambassador app features
An ambassador app typically has the following features:
- Remote control of one or more ambassadors via an application on a mobile device.
- Monitoring the movement of ambassadors by geolocation.
- Setting up personalized goals and KPIs for each ambassador.
- Integration of questionnaires, surveys, tests and other data collection tools into the ambassador’s work.
- Creation of request by ambassadors in real time based on the results of interaction with clients.
- Automation of report generation based on specified parameters.
- Secure synchronization of data to the cloud or other management systems.
Benefits of the ambassador app:
The ambassador application has a number of advantages both for the customer company and for the ambassador himself.
For the company:
- Saving time and resources on organizing the work of ambassadors.
- Increased control and efficiency of ambassadors.
- Obtaining prompt and reliable information about the activities of ambassadors and customer reviews.
- Improving service quality and customer satisfaction.
- Increasing sales and brand awareness.
For the ambassador:
- Convenience and ease of use of the application on a mobile device.
- Ability to receive clear instructions and feedback from the customer.
- Opportunity to demonstrate your professionalism and effectiveness.
- Opportunity to earn money or receive other types of compensation for your work.
