A controller is a specialist who checks the quality of work of merchandisers, ambassadors, pharmaceutical representatives and other employees working in retail outlets. The controller must be attentive, responsible, objective and prompt.
Merchandising is one of the most important components of successful trading. Not only the attractiveness of the product for the buyer, but also its turnover, competitiveness and profitability depend on the quality of the merchandiser’s work.
Image Recognition Technology or IR (Image Recognition) is a computer vision technology based on AI (Artificial Intelligence), that allows to automate image recognition (places, objects, people) on the pictures.
Cross selling/Cross-merchandising is one of popular modern trends of sales promotion which consists in displaying complementary goods next to each other (for example: glasses and pitcher, cups and plates, shampoo and conditioner…)