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Distribution is the system of distributing goods from the manufacturer to the end consumer through various intermediary links.

For paint and coating materials, distribution includes the following stages:

Audit is a systematic check that helps evaluate the efficiency and compliance of the organization’s activities with established standards and procedures.

For hardware stores, an audit has several key aspects:

A supervisor is not just a manager but a leader who inspires their team to achieve high results. The qualities of a supervisor directly affect the success of the team and the entire organization.

Personalized planograms are a merchandising tool that allows retailers to adapt product layouts to the specific conditions and needs of a store.

In modern merchandising, technology plays a key role, and one of the advanced technologies is the use of IR (Infrared) cameras.

Cross-merchandising is a marketing strategy that involves placing complementary products next to primary products to encourage additional purchases.

Merchandising in a pharmacy plays a key role in increasing sales and improving brand perception. Unlike other retail outlets, pharmacies have unique characteristics that need to be considered when organizing products.

A merchandiser is a professional responsible for organizing and visually presenting products in stores, supermarkets, and other retail locations. Their task is to maximize sales by attracting customer attention and creating appealing displays.

Automation of field worker routing is a key aspect of modern business. In a rapidly changing market and high competition, companies strive to optimize processes, improve customer service, and reduce costs.

Merchandising management is an essential part of the marketing process, determining the methods of product sales in retail stores.

CRM systems (Customer Relationship Management) have become an integral part of modern business. They help manage customer relationships, optimize processes, and increase efficiency.

Sales manager control is an integral part of a successful business. It determines the efficiency of the sales department, the achievement of planned targets, and customer satisfaction.

The principle of product adjacency is a merchandising strategy that involves thoughtfully placing products in the sales area to stimulate sales and improve the shopping experience.

The vending business is rapidly evolving, and mobile applications are becoming an integral part of this process.

Human Resource Management Information Systems (HRMIS) are comprehensive software solutions designed to automate and optimize human resource management processes in organizations.

In today's world, product recognition technologies play a key role in supply chain management, logistics, and retail. One of the most common methods is the use of barcodes, which allow for quick and accurate identification of products.

Merchandising is the art of presenting products in retail to increase sales and improve the shopping experience. Properly organized merchandising can significantly influence buyers' decisions and their willingness to make a purchase. 

Retail audit is a comprehensive analysis of key retail performance indicators. It includes assessing the assortment, pricing, merchandising, inventory, and sales.

Using an application for promoters is a step forward in managing marketing campaigns and events.

Merchandising effectiveness is the ability to attract buyers' attention and stimulate them to purchase products. This complex activity includes the development and implementation of various marketing and trading strategies.

Sales department automation is a key factor in enhancing business efficiency.

Sales system automation is the process where manual and routine sales-related operations are replaced with automatic processes using specialized software tools and services.

WiseRep is an application for promoters that helps them efficiently work in retail outlets, collect and analyze data, monitor the quality and results of their work.

Distribution companies face various challenges in their operations, such as:

In modern retail, one crucial task is monitoring the presence, placement, and pricing of products on store shelves. This affects customer satisfaction, loyalty, staff efficiency, and inventory management effectiveness.

Merchandising is a set of activities aimed at increasing sales of goods in retail locations.

WiseRep CRM is a mobile sales and customer communications management system that is designed to automate and control the work of field employees, such as sales representatives and merchandisers.

WiseRep is a mobile sales and customer communications management system that is designed to automate and control the work of field employees, such as sales representatives and merchandisers.

A program for a supervisor is a special software that allows to manage the work of subordinates, monitor the quality and efficiency of tasks, as well as analyze the results and give feedback.

Sales representatives are field employees who promote and sell their company's products or services to potential and existing customers.

Pharmacy merchandising is the art of effectively managing points of purchase on the sales floor.

The activity of pharmaceutical representatives is to promote medicines and medical products of a specific brand among doctors, pharmacists and other persons associated with medicine.

There are many ambassador apps on the market that differ in functionality, price, design and other parameters. How to choose the right application for your business?

Here are a few criteria to pay attention to:

A brand ambassador is a person who represents and promotes a brand to their audience without using direct advertising. Ambassadors can be celebrities, experts, opinion leaders or loyal customers.

A controller is a specialist who checks the quality of work of merchandisers, ambassadors, pharmaceutical representatives and other employees working in retail outlets. The controller must be attentive, responsible, objective and prompt.

Merchandising is one of the most important components of successful trading. Not only the attractiveness of the product for the buyer, but also its turnover, competitiveness and profitability depend on the quality of the merchandiser’s work.

Recognition of goods on store shelves is a process that allows you to automatically determine the presence and quantity of goods on a shelf.

Image Recognition Technology or IR (Image Recognition) is a computer vision technology based on AI (Artificial Intelligence), that allows to automate image recognition (places, objects, people) on the pictures.

Retail Audit or Trade Retail Audit it’s a research that is carried out regularly on purpose to gather and analyze trade retail data.

The main principles of merchandising are:

Technical merchandising is a complex of services of design, creation, supply and installation of POSM equipment, and also include product placement at trade points.

Cross selling/Cross-merchandising is one of popular modern trends of sales promotion which consists in displaying complementary goods next to each other (for example: glasses and pitcher, cups and plates, shampoo and conditioner…)

Visual merchandising is one of the most popular modern trends of sales promotion.

Merchandising is classified by various criteria.

Merchandising is an activity focused on the effective demonstration of goods to customers. 

Usually merchandising is associated with the goods display on the shelves for the purpose of increasing sales.