Distribution is the system of distributing goods from the manufacturer to the end consumer through various intermediary links.
For paint and coating materials, distribution includes the following stages:
- Production: Paint manufacturers create various products – from paints and enamels to varnishes and anti-corrosion coatings.
- Wholesale Distribution: Official distributors and wholesale companies purchase paint directly from manufacturers, ensuring large volume supplies for retail stores, construction companies, and other customers.
- Retail Distribution: Paint products are delivered to hardware stores, specialized points of sale, and online stores where customers can purchase the products they need.
Advantages of Paint Distribution:
- Wide Assortment: Distributors provide access to a diverse range of paint products, from standard paints to specialized coatings for different surfaces.
- Direct Supplies: Distributors work directly with manufacturers, reducing delivery time and ensuring product freshness.
- Time and Resource Savings: Distribution allows focusing on sales and customer service without spending time searching for suppliers.
- Quality and Certification: Distributors ensure product quality and provide necessary certifications.
Distribution of Paint and Coating Materials and Merchandising
- Distribution and merchandising are closely linked at the retail level.
- Merchandisers organize shelf space to attract customers' attention to the products.
- They place paint products so they are easily visible, accessible, and attractive in appearance.
- Additionally, merchandisers may create special promotions, demonstrations, or seasonal displays featuring paint products.
Selection of a Field Team Management System for a Construction Materials Distributor
Key Aspects of Selecting a Field Team Management System:
- Functionality and Specialization: The system should support the specific needs of construction materials distributors, including order management, inventory, routing, reporting, and other functions. Consider integration with other tools like CRM, ERP, and accounting systems.
- Mobility and Geolocation: Since the field team works in different locations, it is essential that the system is mobile and supports geolocation. A mobile app allows employees to input data, track orders, and communicate with the office in real time.
- Ease of Use: The system should be intuitive and easy to use so employees can quickly master its features.
- Analytics and Reporting: The ability to analyze sales data, inventory, completed tasks, and other parameters is important. The system should provide flexible reports and dashboards for informed decision-making.
- Integration with WiseRep CRM: Integrating ERP with the field team management system WiseRep CRM ensures data synchronization between them. This allows sales representatives and merchandisers to work effectively with customers, track orders, maintain reports, and exchange information with the office. Integration can include data transfer on customers, orders, routes, as well as updates on products and their availability.
