Sales representatives are field employees who promote and sell their company's products or services to potential and existing customers. Sales representatives work in various industries such as pharmaceuticals, food, cosmetics, appliances, electronics and others. The job of a sales representative requires mobility, efficiency and professionalism. However, working in the field is associated with a number of difficulties, such as:
- The need to constantly update information about the availability and orders of goods from customers
- Difficulty in monitoring the implementation of plans and routes for visiting clients
- Lack of a unified database for retail outlets and contact persons
- Lack of feedback and support from management and colleagues
- Risk of loss or damage to documents and reports
- Dependence on Internet access and connection quality
To solve these problems, there are mobile applications for sales representatives, which are sales and customer communication management systems running on smartphones or tablets under the Android or iOS operating systems.
The application for sales representatives allows you to:
- Automate the process of collecting and transmitting information about the availability and orders of goods using special forms that are loaded into the application according to the product matrix
- Monitor the implementation of visiting plans and routes through map integration and geolocation tracking
- Have access to a unified database of retail outlets and contact persons, which is synchronized with external accounting or CRM systems, such as 1C, SAP, Bitrix24 and others
- Receive feedback and support from management and colleagues using the built-in chat and notification system
- Ensure the security of data transmission using encryption and access verification system
- Work online and offline, with all information saved in the device’s memory and synchronized with the cloud service when connected to the Internet
- Improve their qualifications and professionalism through a training and certification system, which includes creating algorithms for filling out forms and checking completed data, organizing testing and surveys on products and work standards, obtaining results and recommendations for improving their skills and knowledge
Mobile applications are adaptive and flexible solutions that are expected to be customized to suit the needs of any business and client. They are used for different purposes such as:
- Requests collection is the main function of mobile applications for sales representatives, which allows to quickly and conveniently create request orders from customers, demonstrate photos of products, select types of prices and discounts, register payments and returns, send invoices and checks by e-mail and other actions, sales related
- GPS control is a function that allows to track the location of sales representatives in real time, as well as view the history of their movements, which helps monitor the implementation of routes and plans for visiting clients, as well as analyze work efficiency
- Vanselling is a function that allows to show clients presentations, catalogs, videos and other materials that help promote goods or services, as well as increase the average bill and customer loyalty
- Merchandising is a function that allows to control the availability and display of goods on shelves in pharmacies, stores and other retail outlets, as well as collect information about competitors, prices, promotions and other parameters that affect sales
Mobile applications for sales representatives are a modern and effective tool that helps optimize the work of field employees, increase their productivity and quality of customer service, and increase sales volume and profitability.
