Merchandising is one of the most important components of successful trading. Not only the attractiveness of the product for the buyer, but also its turnover, competitiveness and profitability depend on the quality of the merchandiser’s work. Therefore, merchandisers need to constantly improve their skills, master new working methods and tools, and also use modern technologies and programs that simplify and optimize their activities.
Modern technologies and programs for merchandisers can be divided into several categories:
Programs for planning and monitoring the work of a merchandiser. These are programs that allow the merchandiser and his manager to plan visits to retail outlets, track the completion of tasks, receive reports on the work done, analyze the effectiveness of merchandising and adjust the strategy. An example of such a program is WiseRep, which integrates with GoogleMaps, 1C, SAP, Bitrix24, Microsoft Power BI, API and other systems. WiseRep automates all processes of a merchandiser's work at a point of sale, works online and offline, and also recognizes products on the shelf.
Programs for assortment analysis and pricing. These are programs that help the merchandiser determine the optimal assortment of goods at a retail outlet, taking into account demand, competition, seasonality and other factors. These programs also help set prices for goods that will be most profitable for the seller and attractive to the buyer. An example of such a program is WiseRep, which helps a company collect data to analyze metrics about sales, competitors, purchasing behavior and other parameters.
Modern technologies and programs for merchandisers are necessary assistants to improve the quality and efficiency of a merchandiser’s work. They help the merchandiser save time, resources and effort, as well as achieve better trading results. Therefore, merchandisers should constantly study new technologies and programs, as well as apply them in practice.
