The activity of pharmaceutical representatives is to promote medicines and medical products of a specific brand among doctors, pharmacists and other persons associated with medicine. Pharmaceutical representatives visit medical institutions and pharmacies to provide information about their drugs, provide training and consultations, collect feedback and orders, and also participate in various events related to the pharmaceutical industry.
In order to successfully promote their products and services, pharmaceutical representatives need to use modern cloud solutions that allow them to have access to up-to-date information, simplify work in the field, increase efficiency and quality of customer service.
However, working in the field is associated with a number of difficulties, such as:
- The need to constantly update information about the availability and orders of goods in pharmacies and medical institutions
- Difficulty in monitoring the implementation of plans and routes for visiting clients
- Lack of a unified database for retail outlets and contact persons
- Lack of feedback and support from management and colleagues
- Risk of loss or damage to documents and reports
- Dependence on Internet access and connection quality
To solve these problems, there is a mobile application called WiseRep, which is a sales and customer communications management system for pharmaceutical representatives. WiseRep allows you to:
- Automate the process of collecting and transmitting information about the availability and orders of goods using a special form that is loaded into the application according to the product matrix
- Monitor the implementation of plans and routes for customer visits using integration with Google Maps and geolocation tracking
- Have access to a unified database of trading facilities and contact persons, which is synchronized with external accounting or CRM systems, such as 1C, SAP, Bitrix24 and others
- Receive feedback and support from management and colleagues using the built-in notification system
- Ensure the security of data transmission using encryption and access control system
- Work online and offline, with all information saved in the device’s memory and synchronized with the cloud service when connected to the Internet
WiseRep also allows pharmaceutical representatives to improve their skills and professionalism through a field training and certification system that includes:
- Creation of algorithms for filling out forms and checking completed data
- Organization of testing and surveys on products and work standards
- Obtaining results and recommendations to improve your skills and knowledge
WiseRep CRM is a responsive and flexible application that can be customized to suit the needs of any business and client. WiseRep has been used since 2012 in various fields such as pharmaceuticals, medical equipment, children's products, food, cosmetics, appliances and electronics, outsourcing, service and others.
WiseRep offers a free trial period of 30 days and also offers a money-back guarantee in case you don't like the app. In order to start using WiseRep, just download the application to your smartphone or tablet for Android or iOS, and also register on the cloud service through a browser.
