Visual merchandising is one of the most popular modern trends of sales promotion.
The main purpose of visual merchandising is to persuade customers to make impulse purchases. This objective could be achieved due to well considered window dressing, counter, shelves, banner decoration and proper goods display.
The basis of visual merchandising consists of knowledge and principles of marketing, knowledge of human psychology, there are also its own principles, rules and instruments. This is because they are easily systematized and automatized. In other words, nowadays it is possible to automize merchandiser’s routine work using special software available in any mobile device (for example WiseRep). In this way the company can avoid mistakes and reduce merchandiser’s working time at trade point.
The mobile application WiseRep can be integrated with other technologies Shelf Recognition. You can read more about it on our site in section Integration or Articles. Or contact us in any way convenient for you.
We are looking forward to tell you about all the possibilities of our CRM system for your company.
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